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Nutrition Action Healthletter subscribers regularly get sound, timely information about staying healthy with diet and exercise, delicious recipes, and detailed analyses of the healthy and unhealthy foods in supermarkets and restaurants. The information in this post first appeared in the May 2018 issue of Nutrition Action Healthletter.įind this article interesting and useful? If it’s worth disclosing, shouldn’t a voice-over do it? That would get you back to 100 percent honest. Limit caffeine products to avoid nervousness, sleeplessness and occasional rapid heartbeat.” They won’t “get you back to 100 percent.”Īnd there’s no way to read the tiny disclosures at the bottom of the screen: “Not proven to improve physical performance, dexterity or endurance. “It’ll get you back to 100 percent fast.”įirst of all, those vitamins are there just to give your caffeine shot a health halo.
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“When your battery is running low, grab a sugar-free, vitamin-packed 5-Hour Energy,” urges the TV ad. It’s only 80 calories, so you can add fruit and still come out ahead. Want 15 grams of protein? Try a non-fat plain greek yogurt instead. Yes, get going with a 220-calorie bottle of water, corn syrup, sugar, milk protein concentrate, vegetable oil, cocoa, calcium and sodium caseinates, soy protein isolate, gums, salt, artificial flavor, and more. “It has 21 vitamins and minerals, with 15 grams of protein to help you be your best.” Get going with Carnation Breakfast Essentials High Protein Drink,” says the TV ad. “Not having a good breakfast can make you feel like your day never started. “Sugary Bunches of Corn” just doesn’t have the same ring. And it’s got more corn than oats or anything else, despite the name. Yes, but the cereal still has more sugar than almonds…or honey, for that matter. “The honey sweet, clustery, crunchy taste of Honey Bunches of Oats with Almonds now has more almonds…25% more almonds,” boasts the TV ad. Who needs the processed meat and white potatoes? Bunches of what? Ore-Ida goes to the trouble of filling a plastic cup with three tiny plastic bags-with 2 or 3 tablespoons each of ham, cheese, and diced potatoes, green peppers, and onions.Īll that plastic, just so you can add something to an egg, which you microwave in the plastic cup? Surely, people can microwave an egg in a glass bowl or Pyrex cookware with their own chopped veggies (or fresh salsa). Yup, you bring the egg (carefully, if you’re heading to work). “We bring the Ore-Ida potatoes, chopped veggies, melty cheese, and hearty meat for a hot scramble ready in less than two minutes.”
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“You bring the egg,” says the TV ad for Ore-Ida Just Crack an Egg. Of course, it’s “no problem” if those carb-conscious connoisseurs think it’s just cauliflower. That’s because CPK adds rice flour, tapioca starch, and cheese. But with 85 grams of carbs in each (individual) crust, it’s anything but low.Īnd the Cauliflower crust’s 560 calories is just a smidge lower than the Original’s 580. Yes, CPK’s Cauliflower crust is about a third lower in carbs than its Hand-Tossed Original crust. “No problem…Cauliflower crust (oh so deliciously) plays well with carbconscious connoisseurs.” “Looking for lower carb feasting?” asks the ad for the Cauliflower Crust on California Pizza Kitchen’s YouTube account. With a one-month supply priced at $13.99, someone at Olly will be glowing. (The label says little about borage oil and vitamin E.)Īnd high doses of biotin-this supplement has more than eight times the Daily Value-may cause falsely high or low results on some lab tests, including one that’s used to diagnose a heart attack, says the FDA. Translation: Olly is making “structure-function” claims, which require little or no evidence that a nutrient actually improves hair, nails, or skin.
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The label elaborates: Biotin is a “powerful nutrient helps your body metabolize fats and protein-essential for the growth of healthy hair, nails and skin cells.” And vitamin C is “a key nutrient in the production of collagen, the protein which contributes to your skin’s strength and youthful glow.” Glowing outside,” says the TV ad for Olly Un deniable Beauty Gummies. “For hair, skin & nails,” says the bottle. You don’t have to look too far to find plenty of others. Here’s a handful of some current misleading ad claims. So they play up nuts or protein rather than sugar, “energy” to get you going, veggies no matter how minimal, and more. As long as there’s Madison Avenue, companies will twist the truth to pitch their products as healthy, real, essential, or name-your-buzz-word-du-jour.